Artwork
Entrance hall of the Baugenossenschaft Luegisland Zurich
Wabi Sabi Art
Acrylic, pigment, and handmade paper on canvas
An art project by John Vanderhold,
exploring the connections of life.
Implementation: Claudia Kircher
Fine Art Print: Oliver Bruns, rund-ums-bild.ch
Location: Helvetica Office, Brandschenkestrasse 47, 8002 Zurich
2022
Location: Helvetica Office, Brandschenkestrasse 47, 8002 Zurich
2018
Concept Development on the Theme «Beauty / Madness»
Imperfection is beauty, madness is genius, and it’s better to be absolutely ridiculous than absolutely boring. — Marilyn Monroe
Design Concept: Double Exposure & Multiple Exposures (MX) is an analog photography technique in which multiple images are exposed on top of each other to merge different layers of reality. Especially in Lomography, this creative method produces fascinating results where motifs blend together.
2020
Leonardo's «Mona Lisa» is the most famous painting in the world, primarily renowned for the unique gaze and mysterious smile of the woman.
Photocollage, 53 x 77 cm on canvas
Produced by: prolab Stuttgart
Building Brands
1996–2018
1. Hockey Capital Hamburg — Competition
2. Ophthalmologist Ziegelbrücke | Dr. med. Julia Kolodjaschna
3. Alstermedia Moin GmbH | Media Technology Hamburg
4. handschuhprofi.ch | Online-Shop — Social Media Icon
5. Lammbrauerei Untergröningen — Rebranding
6. ABN-AMRO Bank — Key Visuel Switzerland & Netherlands
7. Coffee Mobile on Three Wheels
8. Ave Anziehsachen Stuttgart
2010–2024
1. Gemeinde Volken — Smallest Municipality in the Canton of Zurich
2. Swiss Industry 4.0 Conference | Swiss Industry 4.0 Award
3. SoloSolar GmbH, Wallisellen
4. Top20Club | Zurich Insurance Company Ltd.
5. Dentalzone | Ines Lorenzo
6. Zurich Pension | Zurich Insurance Company Ltd.
7. Nordic Living AG | Wendel Holdener
8. Kircher Jewelry | Jewelry Designer in Amersfoort, Netherlands
9. Preim Time | Salman Baday
10. Lukas Maetzke | Legal Advice for Cultural Professionals & Cultural Enterprises
Logo Collection
1. Dunja Rida | Yoga & Psyche, Ibiza
2. Catharina Helfenstein | Practice for Nutritional Counseling
3. MTR Lakeview GmbH, Zug
4. Mein Umbaupartner — My Renovation Partner — Renovations, Conversions, and New Builds
5. A&P Construction and Trading GmbH
6. Valeria Sogne | Theologian
7. handschuhprofi.ch | Online-Shop
8. seepunkt AG | Armin Kaupp, Kreuzlingen
9. Gordon-Supplies.me — Online-Shop
Logo Collection
1. Moleskine® | Nomadic Brand — Bruce Chatwin | designboom.com
2. Silkfelt — impossoble textiles, London
3. Private Institute of Theoretical Chemical Physics | Werner Urland
4. Lammbrauerei Untergröningen — Rebranding
5. Garage Auto Piu, Zurich
6. Building Enduring Value. — Helvetica Sub Brand
7. Lawyers in Zurich
Building Brands is more than just a process – it is a philosophy that combines research and intuition with the right spirit of the times. Brands that appear authentic, relevant, and future-proof.
Requirements: A logo reflects the company. It symbolizes what you stand for, who you are, and what you do. It also says something about your style. Therefore, everything must fit together harmoniously and authentically represent you.
1. Trademark of the digital world
2. Dynamics and flexibility of a visual identity
3. In the age of mobile devices, a logo must function more simplified and compact than ever before.
4. Key factors are conciseness, uniqueness, and recognizability.
And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was“gambling.” And I realize I do both when I’m designing. — Paula Scher
Book Design
A Look-, Feel- & Reading Book
2019
Author & Design: Claudia Kircher
Hardcover mit geradem Rücken, Fadenheftung, aufgesetzte Deckel, Digitaldruck
Format: 200 x 270 mm, Umfang: 540 Seiten
Coaching Guide
2024
Author & Design: Claudia Kircher
Paperback with perfect binding and 8 cm flaps, digital print
Format: 115 x 160 mm, extent: 120 pages
AYE YORUBA UND SANTERIA
2023
Author: Arnulfo González Vélez
Design: Claudia Kircher
Paperback, 324 pages
Esoteric Publishing, a brand of Sentovision GmbH
Corporate Design
2022–2024
Helvetica – Secure and Stable Real Estate Investments – Since 2006
Design, coordination, and implementation according to the guidelines of the corporate design (CD manual), in close collaboration with Carolina Reuse and the team.
1. Annual Report 2022 – Editorial Design
2. Form design
3. Partner Program – A5 Brochure
4. Helvetica ESG report 2023
Helvetica Icon Pack – A custom set of minimalist icons,
designed to align with Helvetica's brand identity for consistent use across digital platforms.
2005–2019
Insurance partner with extensive experience – on the market since 1872.
Design, coordination, and implementation of corporate design measures
(online and offline) according to CD manuals, as well as in creative execution.
Collaboration with various marketing teams and departments, including:
Global Life
Zurich Connect
Zurich Exclusive
Zurich Pension
Zurich Anlagestiftung
Top20Club
Vitaparcours
Zurich Invest AG
Vita Sammelstiftung
Private Equity
Start Point BVG
BVG Focus — The customer magazine on occupational pension schemes — Editorial Design
Zurich Invest Target Investment Fund — Brochure
Photography: Klaus Lange, Berlin
Billboard
ENGIE Services AG, Zurich
2015–2017
Cofely becomes ENGIE Services AG.
Development, design, and coordination of the brand for the Swiss market based on the existing French corporate design. Close collaboration with marketing, freelancers, and subsidiaries.
1. Displays & ENGIE-Pocket-Guide
2. QualiDok — Poster
3. Facility Management — Image Brochure
BINA
2003–2006
Bischofszell Nahrungsmittel AG (BINA), based in Bischofszell, was a food company of the Swiss retail group Migros. As of June 1, 2023, the company was merged into the Fresh Food & Beverage Group.
IMAGE Brochure & Tote Bag
Siemens Switzerland Ltd, Zug
2002–2005
Siemens Switzerland offers a comprehensive portfolio of solutions and services in the areas of electronic security, fire protection, building comfort, and energy efficiency for buildings and public institutions.
Concept and design within the framework of the new corporate design (CD), based on the Fibonacci grid. Implementation through to print-ready production, in close collaboration with marketing and printing companies.
DESIGO Brochure & Factsheets
SBT Learning Center (Siemens Building Technologies)
2002–2005
Development of a Subbrand for the Siemens Training Center: Logo design, photoshoot, as well as the concept and design of leaflets and brochures. Implementation of the entire brand communication in close collaboration with marketing and printing companies, all the way to print-ready production.
Digital Design
Pro Natura Website Relaunch by zehnplus
2017
File transfer service by LivingTech
2018
In the background, a video of children playing is playing, while the content is displayed in a masonry layout.
The masonry layout displays content such as images or card elements in an appealing and space-efficient way on websites.
schoeffen-bb.de
2019
«Mobile-First-Design»
- Existing logo as the main element, centered in white on a red header
- Header content (all key functions)
- Flat design for minimalism
- Hamburger icon for navigation, no menu in the header – guaranteed responsive
- Dropdown menu for easy content management
- Visible member area
LinkedIn Campaign according to Corporate Design
2022
LinkedIn Campaign according to Corporate Design
2022
E-Mail Banner Concept
2023
LinkedIn campaign for the internal event 35u35
2023
maetzke.ch
2023–24
Lukas Maetzke | Legal Advice for Cultural Professionals & Cultural Organizations
Georg Fischer AG, Schaffhausen
2008
Goal: A unified homepage header that is used identically by both the corporation and the three business groups.
FDP.online.ch
First virtual party congress of Switzerland
via SWA (Swiss Web Academy), Baden
2001–2002
Aseantic AG, Biel
Corporate Web Design
rado.com
2002
Creative Director at aseantic, Biel
Project won
2002
Team von Designern und Entwicklern, das einen erfolgreichen Relaunch und eine benutzerfreundliche, zeitgemäße Webpräsenz realisierte.
2025
Mobile-first: Focus on mobile optimization
Dark Mode: Popular for better UX and energy savings
Interactive Elements: Animations and features for a better user experience
AI Personalization: AI adjusts websites to user behavior
Minimalism: Clear layouts with plenty of white space for better readability
Voice UI: Integration of voice control and voice search
Fluid Grids: Flexible layouts for different screen sizes
AR: More AR for interactive experiences – augmented reality (AR)
Faster Load Times: Focus on faster loading times
Sustainability: Sustainable design solutions
Packaging
2008–2011
Holcim (Schweiz) AG is one of the leading building materials manufacturers in Switzerland and a subsidiary of the globally active Holcim Ltd. Its core business includes the production of concrete, gravel, and cement, as well as related services.
Concept and design within the framework of the corporate identity manual, implementation up to the print-ready product in collaboration with marketing.
Limited Edition
2015
Packaging design in free forms, colors, illustrations, and hand lettering.
99d Studio Berlin
2020
The idea: A finger full of NIVEA Creme is used to apply a dab in the shape of a mountain and the Swiss cross, adding more white and symbolic presence to the 110th anniversary celebration.
Print Materials
ZURICH LIFE 2013
The Goldvreneli is the most famous gold coin of Switzerland. The coin received the name "Vreneli" (the diminutive form of the traditional Swiss first name Verena) due to the female portrait designed by Fritz Ulysse Landry.
A5 landscape fold-out flyer with embossing and gold foil, cliché handcrafted by the master coin engraver.
10th Anniversary Competition
The blue light represents the short wavelength of radio waves. The TIVOLI AUDIO 10TH ANNIVERSARY logo is featured on the first ring of the Tivoli Model 10 speaker from 2010. It symbolizes sound, waves, transparency, and the evolution of music over the past decade. The Model 10 at the center emphasizes Tivoli Audio's timeless design (Henry Kloss Design).
2017
Folding flyer
2019
Concept & Design to the High-Quality Printed Product
A5 Brochure with Thread Stitching
Odermatt Printing Company Ltd.
2009
Brochure
An installation about the passion story at Fraumünster Zurich by Margaret Marquardt
2016
Folding flyer
Claudia Kircher
2014
A5 cards, blind embossing on Gmund Color paper from the Nicolussi printing house.
Foundation for the Palm
2019
Poster & Advertisement